Nike earnings: Cozying up to consumers in the face of competition from Adidas, Under Armour - MarketWatch
Chart: Sportswear Giants Shift to DTC | Statista
Nike vs Adidas Business Stats | RunRepeat
Nike Direct-to-Consumer Sales Worldwide, 2010-2021 (% of total revenues) | Insider Intelligence
Adidas vs. Nike: Marketplace Performance Amidst Shift to DTC
Adidas Leans on Digital, Loyalty Scheme
adidas sales share by region worldwide 2022 | Statista
Adidas Sees Strong Offline-to-Online Shift | ecommerceDB.com
How Adidas is planning for DTC to make up 50% of its revenue by 2025
Nike Direct to Consumer: The Swoosh Cuts Out the Middleman
Ecommerce Marketplaces are Enabling Direct-to-Consumer Brands to Succeed
Adidas pushes online sales and sustainability in five-year plan | Reuters
Global Sales - adidas Annual Report 2020
Nike, Adidas, Puma, Under Armour: Sizing up the sportswear giants in 2020 - SportsPro
adidas Group: sales share by product category worldwide 2022 | Statista
Direct-to-Consumer (DTC): Definition & Examples | Retail Dogma
Adidas Revenue Breakdown - FourWeekMBA
Footlocker eyes over $2bn in retail sales with Adidas tie-up - Just Style
Nike Direct to Consumer: The Swoosh Cuts Out the Middleman
Adidas expects Russia hit in 2022, but China recovery | Reuters
Adidas Shifts to DTC-First Model, Plans to Double Ecommerce Sales by 2025 - Retail TouchPoints
Adidas Distribution Strategy - FourWeekMBA
Nike and Adidas Bet Big on DTC, Now They're Pushing Back Into Stores
Adidas To Make DTC 50% of Total Retail Sales by 2025 - Parcel Monitor
Nike sales outpace DTC competitors - Bloomberg Second Measure
